The combination of businesses that had to temporarily close down during the COVID-19 blockade and people staying at home has seriously disadvantaged smaller local businesses. In some cases, it will be temporary in nature while some business owners will be forced to close forever. The government and other organisations are doing what they can with regard to financial relief and other initiatives, but it can only go so far and for so long. Ultimately, it's up to us, the local community and consumers, to support these businesses. Why support locally? Local business is essential to our economy. It brings growth and innovation to our community. It provides jobs and creates business opportunities, and supports the local economy, communities and neighbourhoods. These businesses also care about their community - they know their customers by name; they are our neighbours and friends. This is what makes our town special and unique.
All of us are currently experiencing financial stress and are worried about the future but if you have to buy something, keep it local as far as possible. Here are some more ideas:
1. If you still have an income, try ordering once a week at your favourite local restaurant that will make deliveries.
2. Share local restaurant delivery menus on social media.
3. Your local toy store, flower shop, bookstore or clothing boutique may not have their usual stock, but will definitely have special offers. Visit the businesses where you shop regularly. They may have changed their services to adapt to the temporary “new normal”. For example, your local cleaners can now provide a disinfecting service, or maybe the furniture store now sells household supplies.
4. If you still have a steady income and have the financial means to do so, continue to look after your cleaners, hair stylists, nanny. They need us and we need them.
5. See if your services / providers now deliver online. Therapists, personal trainers, coaches, financial planners, attorneys, music classes for children - this can be continued through videos or online conferences.
6. Reward good service with an extra tip.
7. Continue to pay your membership and subscriptions, even if they are temporarily suspended. If you or your child has already paid for a cancelled class, instead of a refund, donate the money you lost to the organisation.
8. Start a local business network where people can connect with local businesses remotely. Are you a website designer, developer or social media expert? Offer your services to local businesses that do not have an online presence, to help them sell and promote online.
9. If you learn about a unique promotion or idea from a local business then share it online. Since local businesses usually do not make huge marketing efforts, their customers can help spread the word through social media.
10. Give a donation - cash is always appreciated. Through our “Adopt a Business” small business rescue plan, MBF has already created the necessary processes to identify needy businesses and ensure that funding is used correctly. MBF calls on every institution or individual who can afford a donation to contact us by sending an email to Marlize Boshoff: marlize@africapaintsgroup.co.za or send a WhatsApp to 082 870 1344
